Back on 25 July last year I posted an article about sewers being blocked as a result of baby wipes being flushed down the toilet.
I would like to think someone of authority reads my blogs and actions results, in any event I read with interest that the maker of White King “flushable” wet wipes, Pental Limited (“Pental”), has been fined $700,000 for making false and misleading claims about the flushable properties of their wipes.
In the report it stated that in addition to marketing the wipes between 2011 and 2016 as “flushable”, Pental’s packaging and promotional materials included statements such as, “Simply wipe over the hard surface of the toilet and just flush away”, and “White King toilet wipes are made from a specially designed material, which will disintegrate in the sewage system when flushed, just like toilet paper”.
In the hearing, the company admitted this was not the case. “The court’s decision shows that businesses face serious consequences if they make false or misleading statements about the nature of their products,” ACCC Commissioner Sarah Court said in a statement on the subject.
Despite public awareness campaigns by water authorities to only flush the “three Ps — pee, poo and paper”, people weren’t getting the message, largely due to the misleading packaging. The result here and subsequent publicity will hopefully help get the 3 P message across.
This is yet another in a run of articles where I have been stressing the need for product recall insurance and also for companies to act honestly or they will face reputation damage and increasingly often statutory fines and penalties.