A Powerful Ad on Texting While Driving.
Driving is a skilled task in its own right. For many people, it is the most skilled thing they have to do in their day. Texting, whether it be an SMS or email, reduces the ability of the driver by 30% according to the latest research. This results in increased accidents, injury and deaths. All avoidable.
There are quite a few advertisements on this subject around the world, but I learned that one was nominated for an international award. I could see why.
The message is powerful and the logic behind it simple. Let me know what you think of it.